How can to change listview particular row and column color?

I am using WPF and binding the data up.

How can I change the Jointcolor = "Red"

that row and column to the color RED?

Thanks !!

 listViewLegend.Items.Add(new { JointName = "Head", JointColor = "red"  });

  Name="listViewLegend" Foreground="#FF0C0D0D" Background="White" ItemsSource="{Binding}">